Peran Kewirausahaan Lokal dalam Mendorong Ketahanan Ekonomi Masyarakat

Abstract

Local entrepreneurship is widely recognized as a driver of community economic resilience, especially in structurally vulnerable regions such as Lampung Province. However, quantitative evidence on how entrepreneurship strengthens resilience remains limited. This study analyzes the influence of entrepreneurial orientation, capital access, digital marketing adoption, and government policy support on community economic resilience. A quantitative survey was conducted with 245 SME owners selected through stratified random sampling across five districts. Data were collected using validated Likert-scale questionnaires and analyzed with multiple regression and path analysis. Results indicate that entrepreneurial orientation, capital access, and digital marketing adoption significantly and positively affect economic resilience, while government policy support functions as a significant moderating variable. The coefficient of determination (R² = 0.724) shows that the model explains a substantial portion of resilience variation. The study concludes that integrated policy strategies strengthening entrepreneurship capacity, financial access, and digital transformation are crucial for sustaining community economic resilience.